Alii Khan, a rising name in the Indian entertainment industry, is taking strides not just as an actor but also as an entrepreneur with a vision. With the launch of his production house, Prachand Entertainment, Alii has embarked on a journey to empower modern entertainment. His debut project as a producer, Let Us Live In, proudly stands as India’s first vertical web series, created exclusively for platforms like Instagram Reels and YouTube Shorts.
The Journey to Prachand Entertainment
Alii Khan’s decision to start Prachand Entertainment stems from his deep-rooted belief in the power of media & tech as a tool for transformation. Having trained under industry stalwarts like Makrand Deshpande, Piyush Mishra, and Mahesh Bhatt, In 2024, he took the leap to establish a production house that blends innovation, creativity, and cutting-edge technology.
Prachand Entertainment is more than a production house—it’s a creative ecosystem. With three verticals—Prachand Scripts (focused on writing and development), Prachand Pixels (handling production, post-production, VFX, and AI), and Prachand Echo (dedicated to sound design and original scoring)
Let Us Live In—India’s First Vertical Web Series
At its core, Let Us Live In is a 55-episode series that delves into relationships and aspirations in contemporary Mumbai. This trailblazing project has changed the game in short-form content creation, capturing the attention of mobile-first audiences. Since its release, the series has reached over 1 million views on Instagram, 50,000 views on YouTube, and attracted 60,000 followers.
“We wanted to create something honest and relatable,” Alii shared. “With audience attention spans evolving, vertical storytelling is an exciting space to explore. Let Us Live In is our first step in combining this new format with engaging narratives, alongside long-form content in the future.”
Alii’s portrayal of Ritwik, a young man navigating the complexities of love and ambition, has resonated deeply with viewers.
The Road Ahead for Prachand Entertainment
With the success of Let Us Live In, Alii Khan and Prachand Entertainment are already hard at work on several new projects. Among them is tentatively titled Demonic Diaries, a horror-comedy series in development, with plans for over 100 episodes. The production house is also venturing into branded content and feature-length films.
Beyond content creation, Prachand Entertainment is building a space where creators—writers, directors, and actors—can thrive. Alii’s vision is to empower storytellers to create meaningful and impactful work, while embracing the latest advancements in media and technology.
See Prachand Entertainment in Action
The Prachand Entertainment team recently released a promo showcasing the range of their capabilities. You can watch the promo here:
Let Us Live In is now streaming on Instagram Reels and YouTube Shorts. With its innovative format and heartfelt storytelling, the series promises to captivate audiences from start to finish.
Watch Let Us Live In here:
https://www.instagram.com/letus.livein/reels/
Learn More About Prachand Entertainment
Visit: https://PrachandEntertainment.com
