The way people purchase products and services has changed due to technological advancements. People can now pay for goods with plastic or a computer chip, shop from the comfort of their own homes. But, as technology revolutionises retail, one business, i.e. aircraft parts distribution, still lags. But Siddhant Digvijay Jaitha, director of Atherton Engineering Co Pvt Ltd, has successfully run the company. He supplies aircraft spares at the most affordable prices to the government and flying school, pan India.
Siddhant started his journey from Mumbai. He finished his primary education and further moved abroad to complete BBA. After graduating, he flew back to Kolkata to where the company’s head office is situated. Carrying on the legacy as the fourth generation, they are the largest importers of aircraft and aircraft parts, dealing in almost all single and multi-engine propellers of all reputed brands such as Cessna, King Air, Diamond, Bombardier etc.
For decades, the company has also been a well-known distributor of reputable kitchenware brands such as Borosil glassware & Non–Stick Cookware, Nirali Ng Kitchen sink, Kent appliances, Bharat crockery, Jubilee Pressure Cookers, and many others.
Having a keen interest in experimenting and trying new verticals, he introduced two separate categories in luxury home accessories called “The Home Story.” These are luxurious home décor products at affordable prices. He believes this is a segment with many potentials, whether it’s gifting for every occasion or turning one’s home into a paradise with artistically crafted objects. One can order this product directly from their official website www.thehome-story.com.
The second category launched is Crunch & Munch, a healthy snack brand. www.crunchandmunch.in. He did a survey and found that 75 percent of customers consume daily snacks that are fried, unhealthy, and unorganised. As a result, he wanted to introduce a product that, without sacrificing flavour, would give consumers the same sensation as before by simply incorporating the healthy factor.
He intends to establish a distribution network across India, with these items available in high-end retail outlets. As of the present, it’s available in Kolkata and Delhi already.
Siddhant Digvijay Jaitha launched Crunch & Munch, a healthy snack brand. He intends to establish a distribution network across India, with these items available in high-end retail outlets. As of the present, it’s available in Kolkata and Delhi already.
With more than 75 A-grade stores in Kolkata and with the tremendous response, he has started his network of supplying to cities like Indore, Siliguri, Raipur, Kanpur and others.
He wants to make this brand available to diet-restricted patients too. Every month 2 to 3 new Sku’s are launched by the company.
His personal favourites and recommendations are:
- Roasted All in One
- Roasted Kothmir Chiva
- Roasted Peri Peri Nachani Chips
- Roasted Multigrain Mixture
- Quinoas – Chilli Lime, Wasabi & Peri Peri
Crunch & Munch – eat right with a healthy bite brand emphasises healthy living and healthy eating. All the products are made with high-quality ingredients and have healthy nourishment values. The focus of the management is to create a healthy awareness and replace junk snacks with healthy ones without compromising on the taste. We also have gluten-free options. All the snacks are made locally using a blend of Indian spices.
Crunch & Munch- eat right with a healthy bite is available online as well. It delivers pan India. There have been products launched for children too. These products are loved by all. Ever since the brand was launched, the response has been amazing.
The Pandemic has taught all of us that keeping one’s immunity is very important at all times. That’s where the idea was formed, and Siddhant Digvijay Jaitha feels if one eats clean, and has a disciplined lifestyle, then you are on the right track. Siddhant Digvijay Jaitha himself suffered from Type- 2 Diabetes, and with his sheer determination and willpower, not only did he reverse his diabetes but also because a live example to people out there that nothing is impossible if you have the grit and determination to do it. He has been covered by various media houses like Times of India, Rediff, Dainik Vishwamitra, 91.9 friends FM with Rj Jimmy, Nutritionist Dr Karan Kakkad and many more.
Also, he has written a book on his personal health journey called “Live Life the Healthy Way” by Siddhant Digvijay Jaitha, available on Amazon Kindle. So Crunch & Munch Healthy Snack Brand is very close to his heart.
Everyone has midnight cravings and always wants things to Munch on. So why not Healthy Snacks which have a low-calorie count. He has taken it upon himself to provide these nutritional snacks to every city possible. His motto is “Eat right with a healthy bite”, which also is the brand’s tagline.
Siddhant Digvijay Jaitha also loves reading and writing. His latest book published is “Life is a Roller coaster ride”, which talks about the day to day challenges a person faces and how one overcomes and moves forward.
He also is very fond of outdoor sporting activities such as Basketball, Soccer and also is doing various immunity building activities such as kickboxing and weight training. He loves horses as his entire family were Polo Players, and he too visits Tollygunge Club, Kolkata and rides. Golf is one of the sports he loves playing.
Siddhant Digvijay Jaitha is a family-oriented person, but he loves meeting his friends and having a good laugh with them. He is a very motivated and committed person when it comes to his professional or personal life.
Please visit this website: www.athertonengg.com
