Revolutionising Property Transactions with Zero Brokerage and a Blend of Tradition and Modernity.
In the competitive real estate market, Kunal Gholap has emerged as a trailblazer by challenging industry norms and delivering a groundbreaking solution through his platform, HousesOption. Unlike conventional real estate companies, Kunal’s mission was to fundamentally transform how the entire real estate ecosystem operates.
Kunal’s vision for a better real estate platform was born out of personal challenges. Like many others, he experienced the high costs of renting and buying property in India. Not only were the rents steep, but the added burden of brokerage fees made the process more financially exhausting. Seeing the frustration of middle-class & first time home buyers who were
struggling with these excessive fees, Kunal realised the system needed a change. His determination to offer a more affordable and transparent solution led to the founding of HousesOption.
A Game-Changing Concept: Zero Brokerage
Kunal identified a significant gap in the market for a fair, transparent, and cost-effective platform. This realisation led to the creation of Houses Option, a brokerage-free real estate platform that reshaped how people buy, sell, and rent properties in India. One of the core pillars of the platform is its zero brokerage policy, eliminating the high
fees traditionally associated with real estate transactions. Kunal believed people should have the freedom to rent or buy homes without being weighed down by unnecessary costs.
This simple yet revolutionary idea quickly gained traction in the market, attracting clients looking for more options. HousesOption’s zero brokerage model disrupted the real estate industry, providing a refreshing alternative for users fed up with excessive fees.
Blending Tradition with Innovation: Integrating Vastu Shastra
Kunal’s vision for HousesOption didn’t end with the removal of brokerage fees.
He recognised that many Indian buyers hold deep cultural values, particularly the architectural principles of Vastu Shastra. To address this, Kunal integrated Vastu Shastra into the platform’s services, offering homes that not only met financial expectations but also adhered to traditional wisdom. This fusion of modern convenience and cultural heritage distinguished HousesOption from its competitors, making it a top choice for Indian buyers who seek properties that align with both contemporary needs and spiritual beliefs.
Global Reach and Future Ambitions
Houses Option’s success quickly expanded beyond India’s borders. The platform’s zero brokerage model and commitment to verified listings and transparent services garnered interest internationally. Today, HousesOption operates in several countries, offering the same level of trust and transparency to a global audience.
With plans for further expansion and continued innovation, Kunal Gholap’s vision remains focused on making the real estate experience smooth, fair, and stress-free for everyone. His disruptive approach has not only redefined the Indian real estate market but also set a new global standard for transparency and affordability in property transactions.
For more information, visit www.housesoption.com
