Bangalore (Karnataka) [Inia], 19 February 2025: Reinforcing its commitment to employee wellness, Myntra, one of India’s leading fashion and lifestyle platforms, has launched a state-of-the-art Pickleball court at its corporate office in Bangalore. This initiative is a testament to Myntra’s focus on fostering a healthy work environment, encouraging its employees to recharge, build camaraderie and embrace an active lifestyle. With this launch, Myntra continues to shape its employee engagement efforts that resonate with its young and dynamic workforce which improves workplace culture and holistic wellness.
The court was inaugurated during an organisation-wide event graced by celebrated badminton icon and Commonwealth Games champion Ashwini Ponnappa, whose presence added inspiration and excitement to the occasion. This initiative reflects Myntra’s vision of integrating sports and wellness with workplace culture, offering employees and their families a unique avenue for recreation and connection.
Pickleball, one of the fastest-growing sports globally, has witnessed a remarkable growth in popularity from 2019 to 2022, as highlighted in a recent Whitepaper. As per the latest reports by Bonafide Research, the pickleball market in India is expected to grow at over 26% CAGR from 2024 to 2029. A perfect blend of competitiveness, social engagement, and easy-to-learn techniques, Pickleball has emerged as a popular choice among both Millennials and Gen Z professionals seeking fun and engaging ways to stay active. With a diverse workforce, including one in every three employees being Gen Z, Myntra continues to shape its employee engagement opportunities that resonate with its dynamic and trend-forward employee base.
While a few tech parks, office spaces in Bangalore have Pickleball courts, Myntra’s initiative stands out as a fully owned, in-house facility open not only to employees but also to their friends and families—available every day, including weekends.
Speaking on the occasion, Govindraj MK, CHRO, Myntra, said, “The introduction of a Pickleball court within our office is yet another step in Myntra’s journey to create an employee-first workspace. With Pickleball’s rising popularity, especially among Gen Z, this initiative aligns perfectly with our efforts to offer engaging and unique experiences for our workforce. The fast-paced, social and accessible nature of the sport makes it a great way for employees to connect, unwind, and recharge. This will set a new benchmark and trend for corporate wellness in India, true to Myntra’s EVP of Be the Trend, Be Myntra.”
“Myntra’s commitment to encouraging wellness through sports is truly commendable. An active lifestyle plays a crucial role in overall well-being, and it’s great to see Myntra introducing Pickleball to its employees as part of this effort. Pickleball is fast, engaging and easy to pick up, making it a fantastic way to stay active. I’m delighted to see a leading brand like Myntra support the growth of Pickleball in India.” said Commonwealth Games medalist & badminton icon Ashwini Ponnappa.
During the launch, Rajath Kankar MR, Founder General Secretary of the Karnataka State Pickleball Association, said, “Pickleball is witnessing tremendous growth in India, and it’s encouraging to see a leading corporate like Myntra investing in the sport. As the first corporate to provide a dedicated pickleball facility and structured support for employees in-house, Myntra is playing a key role in fostering the Pickleball community in Bengaluru and beyond.”
“The groundbreaking collaboration between Karnataka State Pickleball Association and Myntra aims to revolutionize the lifestyle of employees, prioritizing their happiness and well-being.
Through this innovative partnership, employees will have access to exclusive pickleball events, training sessions, and wellness programs, fostering a culture of fitness, camaraderie, and work-life balance.
Get ready to serve, volley, and smash your way to a happier, healthier Myntra!” Say’s Mr. Kankar
Myntra also offers a range of sporting and engagement facilities at its campus, including a lawn tennis court, indoor gaming arena, gym, and table tennis. In addition to this, it also extends access to a Cricket practice net and ground along with an indoor Badminton court. This latest initiative reflects Myntra’s commitment to fostering a vibrant workplace and creating meaningful connections beyond work.
About Myntra
Myntra is one of India’s leading platforms for fashion, beauty and lifestyle brands and in m-commerce play. An integral part of the Flipkart Group, Myntra brings together technology and fashion to create the best experience in the fashion and lifestyle space in India. Myntra platform offers a wide range of over 9500+ leading fashion and lifestyle brands in the country. Myntra services over ~19,000 pin codes across the country.
