By Piyush Gupta, CEO, Vosmos
As the events and hospitality industries evolve in a digital-first world, immersive technology is no longer a futuristic concept—it’s a necessity. The Venue Visualizer is at the forefront of this transformation, helping venues and planners streamline operations, boost personalization, and embrace sustainability. Here’s how it’s reshaping the future of event planning and customer experience.
1. Vosmos Venue Visualizer is a unique offering in the immersive tech space. What core problem does it solve for the events and hospitality industry today?
The Venue Visualizer addresses a key challenge in the events and hospitality industry: visualizing and customizing event spaces before the event itself. It offers a virtual venue tour that allows event planners to explore spaces in real-time and an interactive event layout designer to adjust configurations easily. This makes the planning process smoother and more efficient, ensuring every detail is perfectly tailored to the event.
2. How does the Venue Visualizer ensure scalability and cost-efficiency for venues of different sizes and segments—from luxury hotels to boutique event spaces?
The Venue Visualizer is built to be flexible and scalable for all kinds of venues, from luxury hotels to boutique event spaces. It creates a digital twin for events, allowing venues to showcase their spaces through a 3D floor plan tool that can be customized for any event. With features like streamlined venue booking and RFP automation, we eliminate costly physical setups and travel, making the platform cost-effective and adaptable across various venue sizes.
3. Data and personalization are crucial in digital experiences. How does the Venue Visualizer use user interaction data to improve guest engagement or decision-making?
The interactive event layout designer gathers valuable insights from user interactions, which helps improve engagement and decision-making. By tracking how users explore and customize spaces, we can provide more personalized event suggestions and design options. This data-driven approach enables event planners to make informed decisions and create customized experiences. Additionally, the virtual avatar for venues adds a layer of personalization, ensuring every event feels unique and tailored.
4. In what ways does the Venue Visualizer support sustainability goals for venues and event organizers?
The Venue Visualizer helps venues and event organizers achieve their sustainability goals by reducing the need for physical travel and large-scale setups. With virtual venue tours and remote event planning, the platform cuts down on carbon emissions and travel-related costs. Additionally, features like AR food menu displays and digital customization options reduce waste, supporting more sustainable event practices without compromising on quality or creativity.
5. Looking ahead, how do you see immersive tools like the Venue Visualizer shaping the future of venue discovery and customer experience in the next 2-3 years?
In the next 2-3 years, immersive tools like the Venue Visualizer will revolutionize how venues are discovered and experienced. With the rise of virtual reality for hospitality and 3D floor plan tools, customers will rely more on digital tools to explore and choose venues. Event planners will be able to craft highly personalized, immersive experiences faster and more efficiently, resulting in increased customer satisfaction. This shift will make events more accessible globally, and we expect new technologies to further enhance these experiences, expanding the possibilities of how events are planned and enjoyed.
