Ahmedabad, Gujarat (India), April 29, 2025: In a city where tradition meets modernity, one brand is redefining how people experience their homes—Design Jadugar. Founded by the visionary Shraddha Raj Parekh, this Ahmedabad-based firm has become synonymous with affordable luxury, technological innovation, and creative excellence.
The roots of Design Jadugar lie in the founding of SR Interior Designs in 2017. This modest beginning quickly evolved into SR Interior Designs Private Limited in 2021, and by 2022, the brand “Design Jadugar” was officially launched. Today, it is registered under this legal entity and is recognized across Gujarat for its trailblazing work.
Shraddha Raj Parekh, the creative force behind the brand, started her journey as a passionate young designer with a dream to make good design accessible. By the age of 27, she had already completed over 100 projects. Today, at just 32, she has delivered more than 200 successful residential and commercial projects, from compact studio apartments to 7 BHKs and premium offices across Gujarat. Her design philosophy is clear — “Interior Design is not just beautification, it’s a lifestyle upgrade that adds comfort and functionality to your daily life.”
A major innovation from the brand is the launch of its exclusive 2BHK interior package for ₹8 lakhs, which includes a 7-year warranty. This complete, turnkey solution offers premium quality at an affordable price. What made this campaign go viral was a reel created by CEO Raj Parekh, which garnered over 5.7 lakh views on Instagram, significantly boosting the brand’s digital reach and consumer interest.
Design Jadugar is also ahead of the curve in terms of tech-integration. Every client who signs up is given access to an exclusive mobile app that allows them to:
- Track site progress in real-time
- View 3D designs and schedules
- Communicate directly with the project manager
- Access all bills and warranty documents in one place
This feature-rich digital ecosystem enhances transparency and customer experience, making the interior design journey smooth and stress-free.
Shraddha’s leadership and innovation have earned her multiple awards including, “Young Interior Designer of the Year 2020” by Vyapaar Jagat and “Mahila Gaurav Award”, recognizing her as a leading woman entrepreneur in the design industry
Today, Design Jadugar boasts a robust in-house team of 20+ professionals and a ground team of over 100 skilled workers. With a growing client base in Ahmedabad, Gandhinagar, and beyond, the company is expanding rapidly, driven by its commitment to quality, innovation, and client satisfaction.
Design Jadugar isn’t just a brand—it’s a movement towards thoughtful living. As it continues to grow, it stands as a shining example of how passion, creativity, and technology can transform spaces and lives.
To know more visit – www.designjadugar.com
