One Designer’s Vision Reshapes Couture, And Lives — Stitch by Stitch
Mumbai, (Maharashtra), [India], June 17th, 2025: In a compelling fusion of heritage and haute couture, celebrated designer Jyoti Das unveils her eponymous luxury fashion house, JYO SHOP LLP. Born into a textile-rich Nepalese household, Das was immersed in traditional craftsmanship from an early age. Her journey, from studying fashion at NIFT to specialising in jewellery design at the International Gemological Institute—Antwerp, Belgium—all while balancing the challenges of motherhood, epitomizes passion, perseverance, and purpose.
With creative finesse and a deep-rooted reverence for Indian artistry, Jyoti Das has elevated JYO DAS into a globally acclaimed luxury brand. The label embodies a bold, contemporary aesthetic, layered seamlessly with intricate Indian embroidery. Each meticulously handcrafted piece is not only a statement of elegance but a testament to values—heritage, dignity, and sustainability.
JYO SHOP LLP at 2025 IIGF
Jyo Das will present its highly anticipated Spring/Summer 2026 Collection at the prestigious 73rd India International Garment Fair, Delhi. This momentous showcase reaffirms our growing international stature through resort-ready outfits and handcrafted garments blending Indian artistry with global fashion. They will be available from July 1st to 3rd at Stall H-04, Yashobhoomi Dwarka, New Delhi, India to discover ethical elegance.
Empowering Artisans. Preserving Heritage.
At its heart, JYO SHOP champions a socially conscious mission: to empower artisans and safeguard India’s cultural legacy. The brand ensures its craftsmen have dignified work environments, fair compensation exceeding market standards, and long-term welfare initiatives. Beyond fashion, it offers a livelihood that is both creatively rewarding and economically sustainable, ensuring ancient embroidery traditions thrive in the modern world.
Couture with a Conscience
Every JYO SHOP LLP creation is handcrafted using non-toxic, eco-friendly dyes and tailored by a highly skilled in-house design team. The brand operates from a SEDEX-compliant facility in Mumbai’s Lower Parel district. Its jewelry collections, made with nickel-free, lead-free metals and premium imported beads, are a study in ethical luxury, where sustainability meets sophistication.
Recognizing the need for accessibility, Jyoti Das also leads a more commercially oriented label, Jacie, which delivers high-quality, ready-to-wear apparel at scale for a broader consumer base.
From Mumbai to the World
With its headquarters in Mumbai and footprints in Milan and New York, JYO DAS has graced runways at Paris Fashion Week, New York Fashion Week, and Lakmé Fashion Week. Under the aegis of JD Group LLC, JYO Shop LLP, and JYO DAS UAE, the brand has extended its global reach through prestigious collaborations with reputed brands like the Walmart USA, Macys, Primark, Peacocks, TJX, Amazon, sears, essence , faire, Taj Group in the world with retail chains.
Our global presence extends across Asia, with locations in Mumbai at Kala Ghoda, Birla Mansion, and in the Maldives (in partnership with) at Ozen Reserve Bolifushi (ORB), Ozen Life Maadhoo (OLM), Taj Exotica Resort & Spa Maldives (T.E), and Sirru Fen Fushi (SFF). In Europe, we can be found in Cannes, France at Annoh Roxxah and Le Gray D’albion, and in Monaco at Lady M, 20 Bd d’italie. Our presence in the USA includes New York City at ATF Fashion House, World Trade Center.
The brand’s next momentous showcase will be at IIGF 2025 in Delhi, where its highly anticipated Spring/Summer 2026 Collection will reaffirm its growing international stature.
JYO SHOP LLP is not merely curating a collection but crafting a legacy.
Discover the story, the craftsmanship, and the couture at https://jyodas.com
