In an exclusive interaction with Republic News India, Sidhantt Suri, Co-Founder & CEO of Urban Harvest & DeliverIt, shares the thinking behind building a dependable, tech-enabled B2B supply ecosystem tailored for India’s fast-moving kitchens. Identifying a long-standing gap marked by fragmented vendors, inconsistent quality, and unreliable delivery timelines, Sidhantt Suri explains how DeliverIt was designed to bring predictability, transparency, and speed to restaurant and institutional procurement.
From earning the trust of 10,000+ restaurants across Delhi NCR within six months to expanding across metro and tier-1 cities with EV-led logistics and temperature-zoned deliveries, he outlines how culture, technology, and execution are driving DeliverIt’s next phase of nationwide expansion as a true “restaurant ka saathi.”
1. What was the core gap in the supply chain that inspired the creation of DeliverIt?
Ans. The idea for DeliverIt was born out of a clear gap in the existing supply chain for restaurants and food businesses. Most kitchens and offices had to juggle multiple vendors for different categories of supplies, often facing inconsistent quality and unpredictable delivery timelines that disrupted daily operations. There was no single, reliable platform that could cater to their bulk needs across all essentials with transparency in pricing and stock availability.
Existing delivery apps were designed primarily for individual consumers, not for businesses that required scale, planning, and dependability. DeliverIt was created to bridge these gaps by offering a tech-enabled, organized, and predictable supply ecosystem that ensures fresh, high-quality ingredients reach businesses on time every time, with quick delivery options available within just 4 hours.
2. How did you design your delivery model to solve everyday challenges for kitchens?
Ans. Our delivery model has been carefully designed to align with the daily rhythm and needs of professional kitchens. It is built around kitchen schedules, ensuring that supplies arrive within 4 hours. DeliverIt uses temperature-zoned delivery systems to handle both fresh and ambient products, maintaining quality and freshness throughout the journey.
Every dispatch goes through strict quality checks, while organized warehouse zones enable faster picking and packing for efficiency. Predictable delivery slots help kitchens plan their operations smoothly without last-minute disruptions. Additionally, our tech-based routing system ensures timely and efficient deliveries. Overall, the focus is on reliability, freshness, and zero disruption in kitchen operations.
3. Since January, what milestones best reflect DeliverIt’s growth story?
Ans. Since January, DeliverIt has achieved several key milestones that highlight its strong growth and evolving impact in the B2B supply ecosystem. The company has expanded its operations across major metro and tier-1 cities, strengthening its footprint and improving service reach. It has also partnered with a wider business base, including HoReCa establishments, offices, retailers, and institutional buyers, reflecting its growing trust within the industry.
In the initial days, many businesses were hesitant and had trust issues regarding the quality and consistency of supplies. However, within just six months, DeliverIt successfully earned the confidence of over 10,000+ restaurants across Delhi NCR, a testament to its reliability, transparency, and commitment to delivering excellence.
DeliverIt also upgraded its app to provide a more seamless and data-driven user experience, while diversifying its product range to meet the varied needs of its customers. On the operational front, the company advanced its sustainability goals by introducing EV fleets and enhancing warehouse infrastructure with zoned storage systems for greater efficiency. Alongside these developments, DeliverIt has elevated its quality assurance and traceability standards across all categories, reinforcing its commitment to reliability, freshness, and responsible growth.
4. How has your team culture contributed to building reliability and trust with partners?
Ans. At DeliverIt, our team culture has been the cornerstone of building reliability and trust with our partners. We operate with a ground-up leadership approach where teams are built by doers rather than managers, fostering a deep sense of ownership and accountability across every role. Collaboration lies at the heart of our operations, with tech, operations, and marketing teams working closely together to ensure seamless execution and consistent service delivery.
Our culture emphasizes “business-first” empathy, meaning every decision is made with the customer’s perspective in mind. Transparent communication and real-time feedback loops keep teams aligned and responsive, while data-backed decision-making ensures precision and consistency. Continuous on-ground learning and skill development further strengthen our capabilities, enabling the team to adapt quickly, solve proactively, and deliver with reliability and trust every single day.
At the same time, DeliverIt deeply values its delivery riders, recognizing them as an integral part of its ecosystem. The company focuses on improving employability, providing stable income opportunities, and building long-term retention programs so riders can manage their livelihoods with dignity and stability. To further empower them, DeliverIt has established direct communication channels that allow drivers to reach out to the DeliverIt team easily, ensuring their concerns are heard, their efforts are appreciated, and their growth remains a key organizational priority.
5. How do you envision your team and operations driving the next stage of expansion?
Ans. Our next stage of expansion will be powered by a stronger, smarter, and more connected team and operations framework. We are focused on strengthening our technology backbone to enable greater automation, real-time visibility, and scalability across all key functions. This will be supported by the expansion of our warehouse network in major metro and tier-2 cities, ensuring faster fulfillment, wider accessibility, and improved delivery timelines. Technology acts as an enabler to operate the whole system more efficiently.
We aim to deepen our category presence across both food and non-food segments while enhancing data-driven forecasting, inventory planning, and route optimization to improve efficiency and cost-effectiveness. Building regional leadership teams will help us stay agile, maintain local relevance, and ensure consistent service quality as we expand our network of partners across the B2B supply ecosystem.
Whether it’s helping a business scale or enabling someone to start a new kitchen, DeliverIt’s goal is to create a nationwide, execution-first B2B supply chain that redefines reliability, speed, and scalability for businesses across India.
