In an exclusive conversation, Aman Uppal, Business Head at Savore, shares the vision behind the brand’s debut collection and its philosophy of “everyday luxury.” At a time when Indian consumers are increasingly seeking authenticity, sustainability, and mindful indulgence,
Savore aims to transform daily essentials into elevated experiences from pure honey and wholesome nuts to curated lifestyle products.
He discusses how the brand blends gourmet food with lifestyle essentials to create a holistic identity rooted in quality and transparency. He also outlines Savore’s commitment to stringent sourcing, trusted partnerships, and sustainable innovation as it scales across categories.
With a sharp focus on aspirational Indian households, evolving wellness trends, and omnichannel expansion, Savore is positioning itself as a modern companion for those who seek luxury not just in celebration, but in everyday rituals.
1. What was the core idea behind launching Savore’s debut collection, and how do you interpret the concept of “everyday luxury” in today’s retail landscape?
Answer: In today’s retail landscape, “everyday luxury” means offering products that are not just premium, but also authentic, sustainable, and transparent. At Savore, we interpret this concept as providing everyday products that are made with care, sourced from trusted suppliers, and crafted to deliver exceptional taste and nutrition. It’s about elevating daily routines with simple pleasures, like a spoonful of our pure honey or a pack of wholesome nuts, and making healthy eating a delightful experience. By focusing on quality, transparency, and accessibility, we’re bringing a touch of luxury to everyday life. The core idea behind our debut collection was to bring this sentiment to aspirational Indians across the country.
2. Your collection blends gourmet food with lifestyle essentials. What strategy guided this cross-category positioning, and how do you ensure a cohesive brand identity?
Answer: Our strategy – blending gourmet food with lifestyle essentials, is to create a holistic brand experience that caters to customers’ diverse needs and interests. We aim to inspire mindful living by offering curated products that nourish body and soul. To ensure a cohesive brand identity, we’ve defined our core pillars of quality and mindful luxury. These values guide every aspect of our business, from sourcing to communication. Our brand tone is warm, authentic, and inviting, reflecting our passion for natural living.
By staying true to our values, we create a seamless experience across all touchpoints. Customers trust us to deliver exceptional products that align with their values and lifestyle. Whether it’s gourmet food, wellness products, or home essentials, Savore is a partner in their journey towards more mindful luxury living.
3. How do you maintain premium quality and authenticity while scaling production across diverse product categories?
Answer: We prioritize quality and authenticity above all else. We maintain stringent sourcing standards, partnering with trusted suppliers and local farmers who share our commitment to natural and sustainable practices. Our expert team carefully curates and tests each product to ensure it meets our high standards. We also invest in quality control measures, such as regular audits, to guarantee consistency across batches. By prioritizing transparency and accountability internally, we build trust with our customers and maintain the premium quality that defines our brand externally, even as we scale production across diverse categories. This approach has helped us earn a loyal customer base.
4. What kind of consumer are you targeting with Savore, and how are evolving lifestyle trends influencing your product development roadmap?
Answer: We’re targeting aspirational Indian households who seek a touch of luxury in their daily routines. These consumers value quality, authenticity, and sustainability, and are willing to invest in products that reflect their lifestyle aspirations. Evolving trends like wellness, sustainability, and digital convenience are shaping our roadmap. We’re innovating products that blend traditional goodness with modern convenience, like artisanal foods and eco-friendly packaging. Our goal is to bring a touch of luxury to everyday chores, making Savore a part of their daily rituals and celebrations. We’re delivering exceptional quality and experiences that resonate with India’s growing middle class and their aspirations for a better, more luxurious life.
5. What are your expansion plans for Savore in terms of retail presence, collaborations, and digital engagement in the coming years?
Answer: Savore’s expansion plans include strengthening its retail presence through strategic partnerships and collaborations with relevant industry players, while enhancing digital engagement and online convenience. We’re focusing on omnichannel integration, blending online and offline experiences to cater to evolving consumer preferences. Our collaborations will center around introducing new, sustainable products and limited-edition offerings. Digitally, we’ll leverage personalization, social media, and influencer marketing to boost brand visibility and customer engagement, driving customers to our website and other online portals to access our products.
