In an exclusive conversation, celebrated chef and entrepreneur Sanjeev Kapoor delves into his latest venture—Utsav, a one-of-a-kind celebration company co-promoted with CL Educate Keystone.
Rooted in the rich cultural fabric of India and powered by immersive storytelling, Utsav is more than just an event planning brand—it’s a movement to bring back emotional depth, personal meaning, and traditional nuance to Indian celebrations.
Merging Chef Kapoor’s culinary artistry with Kestone’s expertise in experiential marketing, Utsav aims to transform the way we mark life’s milestones—making each one not just memorable, but truly soulful.
1. Utsav is a unique collaboration between Kestone and Chef Sanjeev Kapoor. What was the vision behind launching a celebration company rooted in emotion, tradition, and immersive storytelling?
The vision behind Utsav was to redefine how we celebrate life’s special moments by combining the emotional richness of Indian traditions with the precision and personalization of a professional setup. Utsav is rooted in the belief that every celebration should be more than just an event—it should be a deeply felt experience. The collaboration between Kestone, a leader in experiential marketing, and Chef Sanjeev Kapoor, a household name synonymous with culinary excellence, brings together creativity, emotion, and immersive storytelling. The goal is to scale an otherwise fragmented industry while retaining the cultural depth and personal touch that define Indian celebrations.
2. Food is often the soul of any Indian celebration. How does Chef Sanjeev Kapoor’s involvement shape Utsav’s culinary philosophy and its integration into the overall event experience?
Chef Sanjeev Kapoor’s involvement brings a level of culinary refinement that elevates Utsav’s offerings beyond standard catering. His philosophy is rooted in authenticity, innovation, and emotional resonance—qualities that shape every culinary experience curated by Utsav. Whether it is a traditional wedding feast or a bespoke cultural gathering, food is designed to be a sensory journey that complements the event’s larger narrative. From personalized tasting tables to thematic menus, his influence ensures that cuisine is not just an add-on but an integral part of the storytelling.
3. As a newly launched brand, how is Utsav redefining the landscape of Indian celebrations in a market already saturated with large-scale event companies?
Utsav stands apart by focusing on personalization, immersive storytelling, and technology-driven execution—all while staying deeply rooted in tradition. Unlike many mom-and-pop operations, Utsav brings structure, scale, and a knowledge-based approach to celebration planning. From curated thematic zones and bespoke artisanal gifts to live storytelling and luxurious aesthetics, Utsav’s approach combines artistic vision with operational excellence. This allows clients to experience events that are not just grand, but deeply meaningful and thoughtfully executed.
4. “Celebrations with soul” is a powerful brand promise. How does Utsav bring emotional depth and cultural authenticity to every event it curates?
Utsav’s philosophy is built on the idea that every celebration should tell a story—one that reflects the individuality, heritage, and emotions of those involved. Through handcrafted experiences, cultural symbolism, and personal details, Utsav ensures that no two events are the same. Whether it’s a wedding infused with ancestral rituals or a milestone marked by modern yet rooted expressions, the emotional depth is carried through every visual, sound, and interaction. This commitment to authenticity is what turns a celebration into a soulful memory.
5. In what ways does Utsav balance cutting-edge technology and creative design with age-old traditions to create meaningful, immersive experiences?
Technology is used where it helps create clarity and convenience—like giving families a digital preview of the venue, or using augmented elements to add layers to the storytelling. But it never overwhelms the emotional side of the event. Design choices respect traditional Indian crafts and aesthetics. You will see handwoven fabrics, folk art, and heritage details placed alongside digital tools that support the experience. It’s a working balance that feels honest and does not compromise the roots of the celebration.
6. Every celebration tells a story. Can you share an early project or anecdote that captures the essence of what Utsav stands for as a brand?
One of Utsav’s early projects involved curating a milestone anniversary celebration for a couple who wanted to relive moments from their journey together. The event was designed as an emotional walkthrough of their shared life—each section of the venue represented a chapter from their story, from their first meeting to cherished family milestones. The celebration featured live storytelling, thematic décor tied to their cultural roots, and a specially curated menu inspired by the couple’s travels and culinary preferences. From custom artisanal gifts for guests to an emotional tribute from their children, every element was infused with meaning. This project captured exactly what Utsav stands for—celebrations that are not only beautiful but deeply personal and emotionally resonant.
