Lucknow (Uttar Pradesh), [India], June 24, 2024: The real estate industry feeds on qualified leads – potential buyers who are actively interested in purchasing a property. Getting these leads on a regular basis can be challenging for realtors. Prashant Raj Tiwari, a 23-year-old online freelancer and consultant, is tackling this head-on with a new approach.
The Gap in Lead Generation
Prashant began his career journey in 2019 as a computer science student specialising in online advertising. During the COVID-19 lockdown, he honed his skills in managing social media and search engine advertising for various clients. In 2021, he transitioned into real estate sales, where his online advertising expertise proved invaluable.
After finding success with his own advertising strategies, Prashant observed a critical gap in the market. “Many realtors outsource lead generation, but finding someone who truly understands the real estate customer’s psychology and advertising nuances is rare,” he explains.
Generating leads for large-ticket selling, like real estate, requires a deep understanding of the target audience and advertising best practices. “Even minor inconsistencies can significantly impact performance,” he highlights.
Empowering Realtors Through Knowledge
Prashant decided to bridge this gap by offering a tailored solution for realtors. He launched a service providing one-on-one consultations focused on online advertising for real estate. This service caters to both needs:
- Consultations: Realtors can seek advice on specific online advertising challenges or gain a deeper understanding of relevant concepts.
- Lead Management: Prashant manages online advertising campaigns for realtors who prefer a hands-off approach.
Building a Network of Success
Prashant’s initiative has resonated with the industry. He has already connected with over 100 realtors across India, many of whom have benefited from his consultations.
“The initial conversations confirmed my notion,” Prashant recalls. “Many realtors struggled due to communication gaps with advertisers or misinformation from agencies.”
The success goes past the impressive figures, as over 100 realtors now manage their own online advertising with Prashant’s supervision, and another 50 have entrusted him with overseeing their campaigns.
The real impact lies in empowering realtors with the knowledge and tools to generate high-quality leads confidently. Prashant’s approach emphasises understanding the “why” behind the strategies, fostering a sense of security and risk-free lead generation for his clients.
