Hyderabad, [India], September 2, 2025: Friday (fridaystyle.in), founded by Yasaswy Tallam and Indrasena Reddy in 2024, has shipped over 100,000 Apple Watch straps within just one year of operations. The Hyderabad-based company now serves over 60,000 paying customers across India and internationally, establishing itself as a trusted name in the Apple accessories market.
The founders recognized a gap in quality Apple Watch accessories in India and set out to create products that match Apple’s design standards while being accessible to Indian consumers. Their vision was simple: provide Apple Watch users with premium accessories that don’t compromise on quality or style.
From Hyderabad to Global: Friday’s Innovation Journey
The company has expanded into the U.S. market through Friday.Style and launched several new products that set industry standards. Friday introduced Magnetique straps with powerful N52 magnets, the first of their kind in India, offering users secure attachment without compromising comfort. The website now features ICE (Immersive Commerce Experience), letting customers preview Apple Watch cases in real-life settings before making purchases.
Friday offers over 400 unique strap designs made exclusively for Apple users, ranging from sporty silicone bands to premium leather options. The company recently added Apple Watch screen protectors after customers requested them, showing how Friday listens to user feedback and responds quickly.
Each product undergoes testing to ensure compatibility with all Apple Watch models and sizes, maintaining consistency with Apple’s quality standards while offering competitive pricing for the Indian market.
Building Trust with 60,000+ Happy Customers
Friday builds products based on what customers actually ask for. This approach has helped the company grow quickly among Apple Watch users in India, with many customers returning to purchase multiple straps for different occasions.
The company’s customer service team handles queries in multiple Indian languages, making the shopping experience comfortable for users across different regions. Friday also offers easy returns and exchanges, building confidence among first-time buyers.
“Our milestone of shipping 100,000 straps shows how much our customers trust Friday,” the company said. “We keep creating products that Apple Watch users actually want.”
Friday continues expanding its product range and reaching new markets while focusing on Apple Watch users in India and globally. The 100,000 straps milestone shows both the company’s business growth and how well it understands what customers need.
