A corner office. A steady paycheck. Industry respect. Vijayendra had it all. But something didn’t feel right.
“It wasn’t burnout. It was a hunger for alignment,” he says. After years across corporate corridors and high-stakes startup boards, the realisation hit, he didn’t want to chase titles anymore. He wanted to build something that mattered.
That pivotal decision led to Catalist Consultancy, launched in August 2022 in Mangalore, with a mission that is both personal and national in scope: to empower digitally savvy Indian MSMEs to grow with purpose, not just profit.
At the heart of Catalist Consultancy is the Purpose-Driven Business Model, a structured approach that helps business owners align their thoughts, words, and actions with a clear mission. But it’s more than philosophy. It’s about action, implementation, and results.
“Most MSMEs don’t need more motivation. They need systems they can plug into,” Vijayendra explains. That’s why Catalist Consultancy is built around playbooks, templates, and process-first thinking, all contextualized to Indian business realities.
Whether it’s digital marketing, sales enablement, or brand storytelling, every service is backed by automation-ready tools and step-by-step guidance. The goal? To help MSMEs move from hustle to harmony.
And the timing couldn’t be better.
India’s MSME sector, home to over 63 million businesses is the silent powerhouse of the economy. Yet, many remain stuck in a cycle of unstructured operations, outdated marketing, and ad-hoc sales. Catalist Consultancy is stepping in to change that.
Already, early adopters of the framework report greater clarity in decision-making, improved sales pipeline visibility, and most importantly a renewed sense of why they’re in business.
The brand name, Catalist, is a fusion of “catalyst” and “specialist” symbolising its role in igniting sustainable transformation. It’s not just about quick wins. It’s about building resilient businesses aligned with values.
Looking ahead, the vision is bold but rooted: to help 1,000+ Indian MSMEs become purpose-aligned, process-driven success stories by 2030. It’s a goal that ties directly into India’s broader push toward a digital-first, self-reliant economy.
“For too long, we’ve celebrated big businesses. It’s time we celebrated meaningful businesses,” Vijayendra asserts.
Catalist Consultancy is not just a consultancy. It’s a movement for founders who believe growth should feel right, not just look good on a balance sheet.
