In an exclusive interview, we speak with Shruti Sharma, the dynamic founder of SupaFuelz—India’s first clean-label brand dedicated to customized nutrition for active children and teens. Drawing from her dual lens as a parent and seasoned food industry expert, Shruti shares how a personal gap turned into a professional mission. From pioneering science-backed formulations to creating a trusted ecosystem for adolescent wellness, SupaFuelz is on a bold journey to transform how families approach nutrition for the next generation.
1. SupaFuelz has become a recognized name in the nutrition and wellness space. What motivated you to start the brand, and what problem were you aiming to solve?
SupaFuelz was created from both a personal need and a professional insight. As a parent and someone with years of experience in the food and nutrition industry, I realized there was a critical gap in clean, safe, and effective nutrition specifically formulated for growing children and teens. Most available options were either too generic or filled with refined sugars, artificial additives, and preservatives. There was no brand in India truly focused on providing customized nutrition for active kids—products that addressed the specific nutritional demands of children engaged in sports, physical activities, and high-growth phases. SupaFuelz was born to address this gap—to provide active pre-teens and teens with science-backed, clean-label nutrition that supports their physical and mental development. We wanted to empower families with products they could trust, and children with the fuel they need to grow, thrive, and perform at their best.
2. As consumers are becoming more health-conscious, how is SupaFuelz setting itself apart from other brands in terms of product offerings and customer experience?
Our clean-label commitment is what truly sets us apart. Every SupaFuelz product is crafted without artificial preservatives, refined sugars, or synthetic additives. Instead, we use purposeful ingredients like low jaggery, Ashwagandha, and Curcumin—nutrients that support immunity, hormonal balance, and mental focus in growing kids. We’ve worked closely with pediatric nutritionists and food scientists to develop formulations that are safe, effective, and age-appropriate—especially for active, high-energy children whose needs are often overlooked. In terms of customer experience, we focus on education and transparency—clearly listing all ingredients and their benefits, and supporting parents through detailed product guidance both online and offline. Our community of health-conscious families values this clarity and care.
3. What are the key strategies behind SupaFuelz’s growth, especially in terms of reaching more customers both online and offline?
We’ve followed a focused, multi-pronged approach. Online, we’ve built a strong D2C presence through our website and platforms like Amazon, ensuring easy accessibility across India. Offline, we’re building strategic partnerships with pediatric clinics, schools, and sports academies to reach the right audience at the right time. Word-of-mouth, driven by parent trust and positive results, has played a significant role in organic growth. Additionally, we invest in educational campaigns that raise awareness about clean-label nutrition for children, creating long-term customer loyalty based on trust and credibility.
4. How does SupaFuelz ensure the quality and consistency of its products as it continues to expand its reach across the country?
Quality is non-negotiable for us. All SupaFuelz products are manufactured in a USFDA-certified facility using robotic systems that ensure precision, hygiene, and consistency. Every batch undergoes multiple rounds of safety and quality testing before it reaches the consumer. We work closely with nutrition experts to regularly review formulations, incorporating feedback from users and ongoing research in adolescent nutrition. As we scale, we’re continuing to strengthen our backend systems and supplier relationships to ensure that every product—no matter where it’s delivered—is as safe and effective as the very first one we created.
5. Looking ahead, what are the big plans for SupaFuelz in terms of new products, expanding into new markets, or other exciting opportunities?
We’re gearing up to introduce new product ranges that focus on daily health, immunity support, and performance nutrition tailored for different activity levels and age groups. Our vision is to build a complete ecosystem around adolescent wellness—combining clean nutrition with education, expert guidance, and community engagement. We’re also exploring expansion into international markets where demand for clean-label children’s nutrition is growing. Whether it’s through new product innovation or strategic partnerships, our core mission remains the same: to fuel the potential of every growing child with clean, science-driven nutrition.
