Noida, (Uttar Pradesh), [India], November 05, 2024: The present-day world is witnessing a rise in health consciousness. By and large, people are understanding the interconnection between food and health. In a world bustling with industrial products, Morningwale, an organic brand from Nutor Agro Pvt Ltd emerges as a beacon of authenticity. This brand offers a range of organic products from milk, millet, flour, and ghee to pickles, spices, cold-pressed oils, and more.
Morningwale was launched by Nidha Patel in 2023 with the vision to deliver wholesome, authentic organic produce to people’s doorsteps. As she states, “The mission is simple yet profound. We want people to reconnect with the goodness of traditional foods and eating habits.” This is what makes the brand truly unique. With authenticity at its core, like a nurturing mother, this natural brand embraces traditional artisanal methods to craft products. “Our A2 ghee is obtained by the bilona method, the tradition passed down through generations of Indian moms and grandmoms,” she says. “It is filled with vitamins, is anti-inflammatory, protects health, and improves memory. The benefits are countless,” she adds.
It was her journey into motherhood that led her to reflect on the quality of the food we consume every day. As she mentions, “Initially, I wanted the best for my child, also wanted to protect my health. Today it is a conscious lifestyle choice. “ So she resorted to accomplishing a holistic approach, naturally. With months of deep introspection and search for better alternatives, she envisioned Morningwale. Today as an inspiration to numerous mothers and health enthusiasts, she aims to inspire people to choose healthier everyday food essentials. As she shares, “The choices we make, make us. Our mind, body, and soul can transform with our food.”
“A major problem in the Indian market is accessibility” Nidha voices. “ I want to make organic food accessible to all.” The market is flooded with several brands but Morningwale continues to grow as consumers are impressed with their commitment to authenticity. As the co-founder says, “We pride ourselves on sourcing the finest ingredients, ensuring that every product we offer is not only healthy but also deeply rooted in tradition,”, “We craft our products with love. For instance, our jaggery cubes, made in iron utensils are not just sweeteners; they’re a taste of history. Each cube embodies the essence of traditional craftsmanship and offers you a guilt-free indulgence.”
With natural, wholesome, unadulterated, and unique products like Tulsi nectar honey, flavored Sattu, stone-ground flour, millets, and many others, this green brand is inviting people to savor not just the flavors, but the rich stories and traditions that come with them. As this brand continues to celebrate the timeless wisdom of our ancestors, they are also committed to providing affordable products for all. As Nidha sums it up, “We want to assure people that affordability has always been the key”, and “I don’t want to burden buyers with excessive costs.”
