Mumbai, (Maharashtra) [India], December 03, 2025: A Shark Tank India–featured start-up has surpassed ₹2 crore in sales during the first two days of the Amazon Great Indian Festival 2025, reflecting the growing impact of structured advertising and account management on marketplace success.
Strategic Use of Amazon Advertising
For this year’s festival, the brand partnered with PPC with Prachi, a Mumbai-based Amazon PPC and Account Management consultancy. The agency supported the brand through detailed campaign structuring, keyword analysis, and real-time optimisation as traffic surged across the platform.
According to individuals familiar with the campaign, the strategy included:
- Targeting high-intent keywords only
- Strengthening ad visibility across Amazon formats
- Continuous placement & budget adjustments based on live performance data
“During large-scale sale events, success hinges on more than visibility—conversion efficiency becomes crucial,” said Prachi Shah, founder of PPC with Prachi. “For this brand, our focus was on ensuring that increased traffic turned into profitable, sustainable sales.”
A Systematic Approach That’s Driving Success for Multiple Brands
Industry insiders note that the strong performance is not an isolated case. PPC with Prachi currently manages several fast-growing brands, many of which have recorded consistent improvements in sales, visibility, and return on ad spend.
Prachi credits this to a systematic, data-led approach with various AI tools supported by an experienced team that oversees keyword management, listing optimization, budgeting frameworks, and account hygiene.
“Our team works on structured processes—right from pre-campaign planning to live optimization,” Shah said. “This framework has helped multiple brands scale steadily, not just during festivals but throughout the year.”
A Broader Trend Among Emerging Brands
The early results underline how brands are increasingly turning to specialised Amazon PPC partners to navigate the platform’s competitive environment. Initial outcomes display:
- Boost in Product Rankings
- Higher visibility across Amazon’s prominent placements
- Stronger conversion rates on demand-driven products
Key Learnings for E-Commerce Businesses
Shah adds that early preparation with disciplined advertising & account management often determine how well a brand performs during high-volume events. Brands that follow structured planning—rather than focusing solely on last-minute bursts—tend to see more stable results.
“Data-backed decisions and ongoing optimisation remain the backbone of consistent performance on Amazon,” she said.
Continued Momentum Expected
With more products & strategies underway, the start-up is expected to maintain strong demand, supported by continued campaign oversight.
Brands aiming to strengthen their Amazon presence often seek structured guidance in advertising and account operations. Those looking for support can connect with PPC with Prachi:
Website: www.ppcwithprachi.com
Email: [email protected]
Instagram: @ppcwithprachi
