India’s 63 million-plus micro, small, and medium enterprises (MSMEs) are foundational to the country’s economy — contributing nearly 30% to the GDP and employing more than 110 million people. Yet, most of these enterprises operate in silos, struggling with high operational costs, digital inaccessibility, limited bargaining power, and inadequate access to skilled resources.
Recognizing this systemic challenge, Synersoft Technologies — a company well-regarded for its cybersecurity and compliance solutions for MSMEs — launched UnitedSMEs, a pioneering initiative designed to unify, digitize, and empower small businesses across the country. The initiative is based on a compelling principle: Unity for Leveraging the Majority.
A Platform Rooted in Collective Strength
UnitedSMEs is not just a service aggregator or a marketplace. It is a collaborative platform that brings SMEs together under a shared services model built on three key pillars: Learning, Sharing, and Bargaining. The goal is simple — turn individual limitations into collective strength by giving small businesses access to the kind of services and tools usually reserved for large enterprises.
From recruitment and training to IT procurement and digital marketing, UnitedSMEs offers plug-and-play access to critical business services at significantly reduced costs. This enables MSMEs to scale their operations, reduce fixed overheads, and build professional capabilities — without hiring full-time teams or investing in expensive infrastructure.
Practical Services for Real Problems
Some of the standout offerings of the platform include:
- HOHO (Hop-On Hop-Off) Training: Over 200 hours of live training sessions annually, conducted in ‘Hinglish’, covering topics like communication, sales, leadership, and software tools. These sessions are accessible to unlimited employees without per-head charges.
- Affordable Recruitment: Fixed-cost hiring services delivered by experienced HR professionals, enabling SMEs to build capable teams quickly and affordably.
- Refurbished IT Infrastructure: Access to performance-tested desktops and laptops at up to 70% discounts, along with licensed operating systems and warranties — essential for businesses seeking cost-effective digitization.
- Hybrid Email & Cybersecurity Solutions: Scalable and secure alternatives to enterprise-grade services, including private cloud backup and antivirus tools, provided at bulk-negotiated rates.
- Digital Marketing & Business Consulting: Shared creative teams offer SMEs professional marketing campaigns, social media content, blogs, videos, and strategic consulting — all without long-term retainers.
These services address everyday pain points and allow MSMEs to convert what used to be fixed costs into flexible, outcome-based spending.
Technology-Driven and Inclusive
UnitedSMEs leverages Synersoft’s technology expertise to deliver a seamless digital experience. Whether it’s accessing training, booking services, or reviewing performance dashboards, everything is available online. This makes the platform especially impactful for Tier-II and Tier-III cities, where professional resources are often scarce.
Future developments include:
- A mobile app for service management and savings tracking
- Legal and export advisory services
- Regional language support
- Impact measurement tools to monitor ROI
By delivering enterprise-grade tools through a community-powered model, UnitedSMEs is democratizing access to growth resources for even the smallest enterprises.
Strategic Alignment with National Vision
The Indian government’s focus on Digital India, Atmanirbhar Bharat, and MSME modernization finds a practical partner in UnitedSMEs. It translates policy intent into tangible support — empowering MSMEs to operate more competitively, professionally, and resiliently.
This initiative directly supports India’s long-term economic vision by:
- Enabling digital inclusion
- Facilitating job creation
- Accelerating small business formalization
- Making MSMEs globally competitive
A Movement Toward Equitable Growth
UnitedSMEs is more than just a platform — it’s a movement toward collective prosperity. It proves that small businesses, when united under a smart, shared infrastructure, can function with the efficiency and agility of much larger enterprises.
With UnitedSMEs, Synersoft Technologies has not only extended its mission to empower Indian MSMEs but also redefined what’s possible for a fragmented sector through technology, collaboration, and inclusivity.
In a world where business success often hinges on access and agility, UnitedSMEs ensures that no MSME is left behind.
Vishal Prakash Shah is the Founder and CEO of Synersoft Technologies and the driving force behind UnitedSMEs. Known as the “Go to Guy” for MSMEs, he is a technologist, inventor, writer, and entrepreneur dedicated to building resilient small businesses in the digital age.
