Shobhit Madan, the founder of Kudos Technologies, has been in the business world since 2011. He embarked on a journey of learning and implementation, challenges and gaining insights that would later set the stage for something extraordinary.
He organised highly successful email marketing campaigns during the pandemic-induced lockdown. He stumbled upon an innovative method – automating WhatsApp messages from an Excel sheet. This discovery became a game-changer, leading him to establish a micro-niche. From this point onwards, Shobhit’s mission became clear: help entrepreneurs take their businesses online using the power of WhatsApp marketing.
But it’s not just about automation; it’s about the three S’s – Support, Software, and hand-holding Shobhit Madaan. His approach provides entrepreneurs, including coaches, trainers, consultants, doctors, financial advisors, astrologers, real estate advisors, and travel agents, with the tools and guidance to make their businesses reach new heights.
The founder shared, “Since 2011, I’ve been diving into the thrilling business world. I successfully steered my international call centre until mid-2018, when things started feeling crowded. That’s when the lightbulb moment struck, and I decided to embark on a new adventure.”
The mission and vision of Kudos Technologies align with empowering business owners to scale their sales and grow their enterprises through WhatsApp marketing. Through workshops, coaching, and consulting services, Shobhit equips entrepreneurs with the skills and knowledge needed to unlock the full potential of WhatsApp for their businesses.
The workshop focuses on turning WhatsApp into a money-making machine by highlighting its ease and convenience. A staggering 98% of messages read within 30 minutes provide a unique avenue for customer communication. Shobhit advocates for its affordability, reducing CRM expenses by 86% and boasting a 95% success rate in understanding customer requirements.
The journey from international call centre manager to WhatsApp marketing maestro is marked by innovation, resilience, and a commitment to empowering entrepreneurs. Shobhit’s vision is clear – to be the guiding force for businesses navigating the digital domain.
As Shobhit Madan continues to pave the way for entrepreneurs seeking to amplify their online presence, the impact of Kudos Technologies extends beyond mere automation. It empowers entrepreneurs, providing the tools and support needed to thrive in the digital age. After helping 1126+ entrepreneurs to take their business online and on automation, his mission has multiplied 10x to be a supporting hand for more and more entrepreneurs to take their journey on the path of growth.
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![Net income increases to EUR 443 million due to portfolio measures Initial cost savings generated with “FORWARD!” action plan Mumbai (Maharashtra) [India]: Specialty chemicals company LANXESS had sales in fiscal year 2023 amounted to EUR 6.714 billion, down 17.0 percent from the previous year’s figure of EUR 8.088 billion. EBITDA pre exceptionals decreased by 44.9 percent to EUR 512 million compared with EUR 930 million the year before. The EBITDA margin pre exceptionals reached 7.6 percent, against 11.5 percent the previous year. The weaker demand and the associated reduction in sales volumes as well as higher idle costs led to a significant earnings decline, primarily in the Specialty Additives and Advanced Intermediates segments. In addition, lower procurement prices for raw materials and energy in these two segments influenced selling prices. Earnings in the Consumer Protection segment saw only a comparatively moderate decline. The contribution from the Microbial Control business acquired from IFF at the beginning of July 2022 had a positive effect here. “German chemistry and we at LANXESS have never seen a year of crises like this before. But we are doing all we can to make it through this phase as stably as possible and to be in the best possible position when times improve again. With our “FORWARD!” action plan, we have taken the right steps at an early stage,” says Matthias Zachert, CEO of LANXESS. 2023 was a year of multiple crises for the German chemical industry: Weak demand in numerous customer industries and market regions combined with inventory reduction by customers, high energy prices in Germany, and geopolitical tensions. This also characterized fiscal year 2023 for the specialty chemicals company LANXESS. For the current year, however, the Group expects a moderate increase in earnings. At EUR 443 million, net income in 2023 was significantly higher than the previous year’s figure of EUR 250 million. This was particularly due to the proceeds that LANXESS received from Advent International as a result of the transaction for the formation of Envalior. At minus EUR 843 million, net income from continuing operations was significantly down from the previous year’s figure of EUR 184 million. The decline resulted primarily from the development of operating earnings and impairment on goodwill from acquisitions. LANXESS expects the environment to remain challenging, at least in the first half of 2024. The Group consequently foresees no improvement in the first quarter of 2024 compared with the fourth quarter of 2023 and expects EBITDA pre exceptionals of up to EUR 100 million. Starting in the second quarter, LANXESS anticipates a moderate increase in sales volumes. “We assume that the inventory reduction among our customers is complete, with the exception of the agrochemicals sector. In addition, we expect long-term cost savings from our “FORWARD!” action plan,” says Matthias Zachert. For fiscal year 2024 as a whole, LANXESS expects EBITDA pre exceptionals to be moderately higher than the 2023 figure. “However, earnings will still be significantly below the average level of previous years. In 2024, we will therefore continue to work on our positioning and processes and strengthen our financial base,” says Zachert.](https://republicnewsindia.com/wp-content/uploads/2024/03/LANXESS-CEO-Matthias-Zachert-at-the-annual-press-conference.jpg)
