Amritsar, (Punjab) [India], 24th Sept. 2025: “Punjab is like my 2nd home,” said entrepreneur and brand personality Arpit Raj, popularly known as CHAAI SETH, during his recent visit to Amritsar. The visit comes at an important time for the brand as CHAAI SETH prepares for its upcoming projects in Gurdaspur and Pathankot, further strengthening its presence in Punjab.
Arpit Raj visited Amritsar as part of the preparations and groundwork for the brand’s upcoming expansion in the region. During the visit, he focused on understanding the local market, connecting with people associated with the upcoming projects and exploring opportunities that could help establish CHAAI SETH as a familiar name among customers across Punjab.
Punjab has increasingly become an important market for food and beverage businesses, known for its strong café culture, vibrant food preferences and enthusiastic consumer base. For CHAAI SETH, the upcoming projects in Gurdaspur and Pathankot represent an opportunity to take its distinctive tea and café experience to new customers while creating a stronger regional presence.
Talking about his connection with Punjab, Arpit Raj described the state as being like his “2nd home.” His statement reflects not only the brand’s business interest in the region but also the personal connection he feels with Punjab and its people.
Amritsar, one of Punjab’s most prominent cities and a major tourism and commercial hub, also provided an opportunity for Arpit to experience the city’s culture and interact with locals. While the primary purpose of the visit was related to the upcoming business projects, the trip also carried a personal element as he spent time exploring the city and soaking in its atmosphere.
The upcoming CHAAI SETH projects in Gurdaspur and Pathankot are expected to play a significant role in the brand’s expansion strategy. With these projects, the brand aims to build stronger connections with customers in the region and expand its footprint beyond its existing markets.
Arpit Raj’s visit also highlights the growing focus of CHAAI SETH on regional expansion and market development. Rather than limiting its presence to major metropolitan cities, the brand is looking towards emerging markets and strategically important locations where there is strong potential for food and beverage businesses.
With Gurdaspur and Pathankot now on the expansion roadmap, Punjab is set to become an important chapter in the next phase of CHAAI SETH’s journey.
For Arpit Raj, however, the relationship with Punjab appears to go beyond business. “Punjab is like my 2nd home” is not just a statement about a market—it reflects the warmth, familiarity and connection he associates with the state.
As preparations continue for the upcoming projects, all eyes will now be on the launch of CHAAI SETH in Gurdaspur and Pathankot, and how the brand further establishes itself across Punjab.
