Born out of the challenges of the pandemic and solidified in 2021, VOSMOS is redefining how businesses and consumers interact in a digital-first world. Under the leadership of CEO Piyush Gupta, the company has rapidly positioned itself at the forefront of virtual and hybrid experiences.
From AI-powered innovations like Virsa to groundbreaking metacommerce solutions, VOSMOS is paving the way for immersive, scalable, and inclusive digital transformations across diverse industries
1. VOSMOS was born out of the pandemic and solidified in 2021. What key market challenges did you aim to address when establishing the company, and how have these evolved over time?
VOSMOS emerged during the pandemic to address critical challenges in a rapidly changing world. The sudden shift to remote and virtual experiences disrupted traditional operations, compelling businesses to find innovative solutions to maintain continuity. Physical event limitations underscored the need for immersive virtual alternatives that could engage audiences dynamically in a digital-first world. VOSMOS bridged geographical gaps, enabling brands to connect with global audiences seamlessly while promoting sustainability by reducing the environmental footprint of events. By delivering scalable, customizable solutions tailored to diverse industries and consistently evolving through innovations like AI-driven Smart Event technology, VOSMOS has remained at the forefront of immersive experiences.
2. The integration of AI, particularly through your bot Virsa, is a standout feature. Can you elaborate on how Virsa enhances user experience across different sectors like education, tourism, and retail?
Virsa, the AI-powered bot by VOSMOS, is a game-changer across education, tourism, and retail sectors.
- Education: For students, Virsa personalizes learning by recommending resources, summarizing complex topics, and serving as a 24/7 tutor. Educational institutions benefit from actionable insights into student engagement and performance, enabling data-driven strategies for improvement.
- Tourism: Travelers experience Virsa as a virtual guide, providing personalized suggestions, language translation, real-time updates, and seamless booking assistance. Tour operators can streamline customer interactions, curate tailored packages, and gain insights into traveler preferences.
- Retail: For shoppers, Virsa offers product recommendations, in-store navigation, and augmented reality previews. Retailers leverage it to analyze trends, manage inventory efficiently, and enhance customer service through feedback analysis.
3. VOSMOS combines physical and virtual experiences, such as hybrid events. How do you ensure seamless integration of these two worlds to engage audiences effectively?
VOSMOS ensures flawless hybrid event experiences by leveraging advanced technology, unified platforms, and interactive features. Cutting-edge tools like 3D environments and adaptive live streaming enable seamless integration between physical and virtual spaces. Centralized platforms synchronize real-time interactions, Q&A sessions, polls, and networking opportunities, ensuring inclusivity for both on-site and remote participants. Customizable solutions tailored to audience demographics enhance relevance, while real-time technical support ensures glitch-free execution. Content synchronization across mediums and analytics-driven engagement optimization further elevate the hybrid event experience.
4. Metacommerce is a core offering of VOSMOS, empowering brands in the metaverse. How do you see this transforming customer behavior and business operations in the coming years?
Metacommerce revolutionizes how businesses and customers interact, enabling immersive shopping experiences that drive more informed decisions. With global reach unbounded by physical infrastructure, businesses can cater to wider audiences. AI-powered personalization enhances individual shopping journeys, while virtual communities foster deeper brand loyalty. Metacommerce unlocks new revenue streams through digital twins and NFTs, providing innovative sales opportunities. Real-time analytics from virtual interactions allow businesses to adapt swiftly to customer demands, while sustainability-focused operations align with eco-conscious consumer preferences. The hybrid integration of physical and digital strategies optimizes business efficiency and transforms customer engagement.
5. VOSMOS addresses accessibility and inclusivity in its virtual experiences. How have these features contributed to creating a broader impact, and what future innovations can we expect in this space?
VOSMOS champions accessibility and inclusivity by integrating features like screen readers, closed captions, multilingual support, and sign language interpretation into its virtual platforms. These tools empower individuals from diverse backgrounds and abilities to engage meaningfully, removing barriers to participation and creating global impact. By fostering inclusivity, VOSMOS ensures a richer, more equitable user experience. Looking ahead, these features will become standard in every offering, setting a benchmark for universal accessibility. This commitment to inclusivity deepens connections with users worldwide, advancing the vision of a truly accessible and immersive virtual future.
