The agency will work and endorse the brand across digital and social media platforms
Mumbai, 26th April 2022: The G Story, a full-service digital creative agency, bagged Earth Rhythm as a client for their upcoming launches. Earth Rhythm is a clean and clinically effective skin and personal care brand that invests in independent clinical trials and research.
The G Story led by Gayatri Jhaveri Patel will be handling Earth Rhythm’s new launches. It will involve all the creative conceptualisation, virtual content, styling, photography and design of the products.
Harini Sivakumar, Founder and CEO, Earth Rhythm said, “We started Earth Rhythm as our answer to a personal struggle to find safe, non-toxic and clinically effective skincare products. We want to stitch an equally beautiful as well as meaningful narrative on our social platforms. And The G Story matches our vision as their work speaks for itself and we’re delighted to have them onboard for our upcoming projects. Together, we’ll aim to increase and better our consumer engagement.”
Gayatri Jhaveri Patel, Founder and CEO, The G Story said of the partnership, “Earth Rhythm is an iconic new age brand that stands for their dermatology and science-backed skincare formulas, top-notch quality and efforts at inclusion and sustainability. At The G Story, our aim has always been to work with brands that challenge the status quo and we’re very excited to have Earth Rhythm as a client and help them take their story to the next level with our creative, media and tech capabilities.”
About The G Story
The G Story is a creative and technology-based fully-service digital creative agency headed by Gayatri Jhaveri Patel. The agency delivers core expertise in content creation, social media planning, creative conceptualisation & styling, professional videography & photography, high end editing, among others. Their robust portfolio boasts of beauty, fashion, lifestyle and food clients such as Nykaa, Hindustan Unilever (Lakme, Dove, Ponds, Axe, Tresemme), Estée Lauder, Clinique, Smashbox, Dot & Key, Anita Dongre, Fizzy Goblet, Parcos, Kay Beauty, Le 15 Patisserie and over 60 more brands.
Their team consists of dynamic stylists, renowned photographers, social media mavens and content ninjas who know how to challenge the status quo and what excites the consumers. The team takes time to closely understand the brand, their products, what it stands for, and the key message and emotion it wants to deliver. This attention to detail and dedication to reimagining a beautiful visual story every time is what has led the boutique agency to ideate, execute and communicate compelling narratives for all its partners.
