Amidst the dominance of major brands in the online grocery market, a new player named TooToo has emerged, aiming to capitalize on the vast opportunities in this sector.
TooToo, headquartered in Jaipur, was founded by Shivain Verma, a recent University of Southern California graduate. Identifying a growing demand for online grocery services, Verma decided to enter this rapidly expanding market.
According to Verma, TooToo began its operations in Jaipur in August 2022. “In today’s digital age, the majority of Indians are embracing e-commerce for their daily needs. The convenience of ordering groceries from the comfort of their homes has led to a significant surge in online grocery shopping,” he explained.
“With this growing trend in mind, we have launched TooToo to cater to the evolving needs of consumers,” Verma added. “Our user-friendly app allows customers to browse and purchase a wide range of products, including groceries, personal hygiene, and household essentials, all at competitive prices. Our efficient delivery system ensures that orders are delivered within a four-hour window, providing utmost convenience for our customers.”
Verma emphasized that TooToo offers a diverse selection of over 5,000 products sourced from both local vendors and national brands. Additionally, customers can earn rewards through social commerce, enhancing their shopping experience.
TooToo has achieved a significant milestone of over 100,000 app downloads. Verma attributes this success to the company’s unwavering commitment to customer satisfaction, resulting in a growing number of repeat orders each week.
Looking ahead, TooToo has ambitious expansion plans, aiming to extend its services to other cities across India, starting with Jaipur’s major cities. Despite its rapid growth, the company’s operations remain self-funded, with plans to seek investment opportunities once they have solidified their customer base and established a strong foothold in the market.
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