In an interaction with the media, Vishnu Menon, Co-Founder & CEO of Clear Supps, discusses the brand’s product-led approach to sports nutrition, focusing on purposeful formulation, ingredient transparency, efficacy and taste. He shares how evolving fitness preferences and consumer expectations are shaping the brand’s product development philosophy, portfolio strategy and vision for creating sports-nutrition products for the modern high performer.
1. What goes into developing a Clear Supps product, from formulation to launch?
At Clear Supps, product development begins with the person who will use the product. When we created the brand, we started by asking what consumers need, how a product fits into their routines, and what would make them enjoy using it consistently. That thinking shapes our four core standards: efficacy, purity, taste and experience.
We believe formulation should serve a clear purpose. Each product has its own role, whether it is workout fuel, daily protein or a supplement that fits into an everyday routine. We also treat flavour, texture, packaging and the overall consumer experience as important parts of development, rather than considerations that come after the formula.
Our approach is to bring these elements together without losing sight of the product’s intended purpose. Ultimately, we want to create sports-nutrition products that combine purposeful formulation with transparency and an experience consumers genuinely look forward to.
2. How does the brand approach ingredient selection and effective dosages?
Our approach to ingredient selection starts with the purpose of the product and the standards we want it to meet. At Clear Supps, efficacy means developing a formula for its intended use, while purity means providing clarity about ingredients and testing, supported by specific evidence. We believe consumers should be able to understand what a product contains and what it is designed to do.
Our portfolio reflects this product-specific approach. For example, Scarface combines L-citrulline, creatine and beta-alanine within its pre-workout formula. Whey Too Good provides 26 grams of protein per serving, alongside 18 grams of naturally occurring essential amino acids and branched-chain amino acids. Our Creatine Monohydrate provides three grams of micronized creatine monohydrate per serving.
These examples demonstrate why we focus on individual formulations rather than broad claims. Ingredient quantities, product descriptions and intended benefits must remain aligned with approved product information. For us, transparency means communicating those details clearly and responsibly.
3. What differentiates Clear Supps products in India’s competitive sports-nutrition market?
Clear Supps is built around the belief that efficacy and purity should come together with great taste and a considered consumer experience. Our positioning, “Built for the Modern High Performer,” reflects a view of fitness and performance that extends beyond bodybuilding. We want to serve people pursuing progress across training, work, sport, creativity and everyday life.
This philosophy comes to life through the distinct identity of each product. Whey Too Good takes a taste-first approach to premium protein, incorporating real inclusions such as cookie crumbs and strawberry chunks. Scarface focuses on loaded performance pre-workout, while Big Bubble Butt brings together workout fuel and a product identity designed for women who train with intent.
Across these different products, our underlying standards remain consistent: purposeful formulation, ingredient transparency, flavour and thoughtful design. We want every product to have its own personality while remaining recognisably Clear Supps. Our ambition is to make product standards and enjoyment complementary parts of the same experience.
4. How are changing fitness and consumer trends shaping new product development?
Our starting point is the understanding that today’s idea of performance is not limited to the gym. At Clear Supps, we think of the Modern High Performer as someone pursuing progress across training, work, sport, creativity and life. This broader perspective influences how we think about products and the people they are designed to serve.
We also recognise that the product experience matters. Consumers are not engaging with a formula in isolation; taste, texture, convenience, packaging and how a product fits into a daily routine all shape that experience. Whey Too Good, for instance, makes flavour and real inclusions part of its identity, while our unflavoured Creatine Monohydrate is designed to fit into a simple, consistent supplement routine.
Our approach is to bring these considerations together with efficacy and purity. Rather than treating consumer experience as an afterthought, we consider it alongside formulation. This helps us build products around people’s needs, preferences and routines.
5. What is the brand’s vision for its upcoming product portfolio?
Our vision is to build a sports-nutrition portfolio that consistently brings together efficacy, purity, great taste and a considered consumer experience. Clear Supps starts with the person using the product, and that principle will continue to guide how we think about our portfolio. We want to create products people understand, enjoy using and can incorporate into their routines.
Our existing range reflects several distinct needs, from workout fuel and premium protein to daily creatine and marine collagen peptides. Each product has its own personality and purpose while sharing the same underlying standards. We see this as an important foundation for building a recognisable brand rather than a collection of unrelated supplements.
As the portfolio develops, our focus remains on purposeful formulation, ingredient and testing transparency, distinctive flavours and thoughtful design. We will continue to put the consumer at the centre of the experience. While our current brand brief does not specify upcoming launches, our long-term ambition is clear: to make product quality and consumer experience integral to sports nutrition.
