As the festival of lights, Diwali, approaches, there is a growing awareness of the need to celebrate in an eco-conscious and sustainable manner. This year, a unique initiative has taken the center stage in the realm of sustainable fashion – The ‘Pass The Diya Challenge’ by Handme which the brainchild of Radhika Goyal, IIM Ahmedabad alumnus and the founder of Handme & Saru Mukherjee Sharma, a top mom influencer, partner at Handme. With the active participation of several Celebrities and influencers, this challenge is not only fun but also carries a Powerful message of celebrating an eco-friendly Diwali through sustainable fashion.
Handme, a brand known for its commitment to sustainability, has always strived to create fashion that leaves a smaller ecological footprint. With the Pass Diya Challenge, they are taking their mission to the next level, combining creativity with consciousness. The Pass Diya Challenge is simple yet impactful. Participants are encouraged to create Reels where they pass the Diya of Hope with a strong message. Handme has successfully garnered the support of numerous celebrities and influencers who have embraced this initiative with enthusiasm. Their involvement has lent a significant boost to the Pass Diya Challenge, attracting a wider audience and making sustainability fashionable. You can check out their collection at handme.co.in. Radhika Goyal, the visionary behind Handme, believes in the power of sustainable fashion to transform the industry and make it more environmentally responsible. She envisions a world where conscious fashion choices become a way of life, and Diwali is no exception.
Through Pass the Diya Challenge, she aims to inspire individuals to make sustainable choices and embrace eco-friendly practices, not just during the festival but in their daily lives. Radhika’s vision of spreading eco-friendliness and consciousness during Diwali, is an important aspect of this challenge. Diwali, often associated with fireworks and excessive consumption, can have a significant impact on the environment. Pass the Diya Challenge encourages everyone to participate. It is not limited by age, location, or background, making it an inclusive platform for celebrating an eco-friendly Diwali. In a world where fashion and festivals often seem disconnected from environmental concerns, Handme’s Pass Diya Challenge serves as a refreshing reminder of the possibilities when fashion, art, and eco-consciousness come together. Together, they are lighting up a new path towards a greener and more sustainable Diwali, one Pass Diya at a time.
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