PISARTO a tech-enabled online art gallery and a market disruptor in the art space started with a goal to democratize art. During its journey, PISARTO realized there are many ways in which a bit of art can be added into our everyday life. To make that a reality, PISARTO reinvented itself as an online store promoting artistically designed Home Décor, Home Utilities and Lifestyle products.
PISARTO, a credible name in the online art market has ventured into the Home Décor segment. Pisarto brings to you curated art, home decor and lifestyle products used in everyday living. Pisarto’s goal is to be a significant and trusted player in the fast-growing home décor market.
Pisarto likes to be labelled as a lifestyle company instead of a home décor company. It believes all aspects of life where art is a possibility, Pisarto has a role to play. It doesn’t look at its catalog as mere home decoration products instead as lifestyle enhancers.
Pinaki Gupta, the Founder has this to say when asked about the vision for Pisarto “We want to position ourselves as a unique company bringing to our customers artistically themed products used in their day-to-day life. The platform encourages small and medium enterprises (SME) along with first-time entrepreneurs. Our aim is to popularize localized artforms and give them a national platform.”
In the last few months Pisarto has moved to a marketplace model. It has attracted some big names like Olee Maatee, Kalamkari Design Studio along with social enterprises like Svatanya, which works towards empowering underprivileged women. The platform offers an opportunity to artists and entrepreneurs to showcase their products and reach out to a wider audience beyond their local markets and cities.
Panna Gandhi, Co-founder and Chief Growth Officer of Pisarto mentions, “While the focus is to grow fast, we do not want to compromise on the quality of our products or the experience of our customers. We believe it is important to strike a balance between the two to be able to create a sustainable business and ensure customer stickiness is maintained.”
Pisarto is careful in evaluating the suppliers as well as the products before it finds its way on Pisarto.com. Not only are the products curated from a quality perspective but also looked at in terms of creativity. Pisarto is significantly focusing on promoting traditional Indian and South-East Asian art through its products.
PISARTO’s vision is to make ART an integral part of our daily life!
About Pisarto
Pisarto is an online platform where you can buy paintings, wall decor, home decor and lifestyle products to elevate the looks of your home and enhance your quality of living. The platform started out as an online art gallery and has now become a marketplace for various types of décor. The company is located in Mumbai, India, and was established in 2019 by founder and director Pinaki Gupta. He envisioned the idea of creating a platform for artists and art enthusiasts. Hence, all of its products have an artistic and aesthetic touch to them. After capturing the market of wall paintings, it expanded its horizons to wall and home decor with the same idea. It is now a welcoming platform for you to buy or sell artsy products.
For more information visit our website: pisarto.com
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