As a personal branding expert and digitalpreneur himself, he has earned massively in the digital space.
What really makes an individual or professional successful, you ask? Well, there are tons of reasons behind this. Some may say it is their love for their work, commitment, determination, or their hunger to innovate, while some others may point out that in the end, how these individuals choose to walk their paths, make bold choices, and decide to execute their plans decide the success barometer for them. Pratulya Sharma, the CEO of SCMedia and Technologies, a unique digital and social media marketing company, says that it is a combination of everything mentioned above and much more. He is a personal branding expert and digitalpreneur himself, who never shied from taking risks in his journey, which at 20 years of age led him to run a flourishing company.
He can’t emphasize enough the importance of personal branding and how it has the potential to take people to their next level of growth, glory, and success. He says that personal branding is one of the most important things for business owners and entrepreneurs to establish their name in their sectors.
Below, he explains why personal branding stands important for them.
- It gives more credibility: The business world produces tons of talented beings and entrepreneurs, but not all go ahead in positioning or presenting their knowledge and expertise in the best possible way because they lack credibility. Personal branding helps them build that, helping them strategically present their knowledge, expertise, and skills that help them expand their circle of influence.
- It helps earn high-quality clients: Personal branding help attract more and more clients, which includes high-quality clientele. This, in the long run, also allows entrepreneurs to be selective and say No to others when they have a steady flow of people who want to work with them.
- It allows to charge more: An increase in the credibility of brands, people, and businesses, allows entrepreneurs to charge more for their products/services. As the demand for their expertise and skills increases, they can start charging more for their time and efforts.
- It attracts more clients: Instead of entrepreneurs chasing their clients, personal branding will help attract the attention of clients. A solid personal brand acts like a magnet for business, which will result in attracting more business gradually.
Known as one of the youngest digital entrepreneurs, Pratulya Sharma (@pratulya_) highlights the importance of personal branding and advises more and more entrepreneurs to trust the same for better growth and success for their businesses and brands.
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