Hyderabad (Telangana), [India]: Online E-commerce has been growing at a staggering pace since 2020 and is projected to hit the 5-trillion mark globally. According to India Brand Equity Foundation (IBEF) report, the Indian e-commerce market is predicted to increase by 21.5%, reaching US$ 74.8 billion by the end of the year 2022. India’s social commerce has the potential to expand to US$16–20 billion in FY25, growing at a CAGR of 55-60%.
With rapid growth comes new challenges for businesses, Creating a personalized e-commerce store that showcases a unique shopping experience, onboarding their products, Integrating shipping and payments, and many more.
Hyderabad-based startup aasaan, founded by Sivaram Raju in 2021, solves these unique challenges and helps businesses to create a brand for themselves by giving their customers the best storefront experience, efficient checkout process, ability to sell on social platforms and multiple channels. aasaan facilitates ways for them to sell their niche products directly to their customers, makes online selling hassle-free, and powers their business.
We just think there’s a world of opportunity to be a great partner for SMEs & entrepreneurs. The goal is to take some of the techniques and skills that we’ve learned over the years building technology and help build the business of the future through aasaan – so that’s what we’re all about,” Raju said.
The core philosophy is relatively straightforward: e-commerce should be democratized, and world-class technology should be made available to each business owner to grow globally at an affordable price. Once the ecosystem is built on these principles, the adoption of e-commerce and entrepreneurship enablement will also extend, ensuring prosperity for everyone.
He added that the company specifically went through a lot of effort in product design by studying older platforms that people are familiar with and making sure aasaan would match that design language.
Raju said, “We went through a lot of painstaking research with our product team to look at all the existing platforms and worked with businesses, who would be potential buyers, to understand the features that are really important for them and then built these features making them super easy and intuitive when you use the app.”
Hence aasaan built a complete no-code platform with a unique website builder, payment integrations, shipping integrations, multi-store setup, bulk selling, desktop admin panel, and app market with over 40+ integrations aimed at creating that personalized e-commerce store with just a few clicks.
The credentials of aasaan go even beyond – it’s an easy-to-use platform that helps businesses manage their products, orders, and integrations seamlessly. The platform is comprehensive for all business categories and is adopted in retail, fashion & boutique, pharma, and electronics. The platform also has built-in features for B2C, B2B, wholesalers, and distributors to sell products in bulk, invoice their customers, and manage their multi-store businesses.
Since its inception, aasaan has over 200,000 downloads with 60,000+ monthly active users. Customers of aasaan say, “The dream to be big and better has been made easy by aasaan,” and aasaan is confidently delivering on its promise of building the features needed to help these businesses solve their e-commerce needs.
About: aasaan is a no-code e-commerce SAAS platform that helps digitize small businesses to grow fearlessly. Business owners & Entrepreneurs can create their online e-commerce stores easily.
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