It’s going to be double the fun this Pink Friday with Nykaa and Nykaa Fashion

It’s going to be double the fun this Pink Friday with Nykaa and Nykaa Fashion
  • Sale begins on 21st November 2022 and ends on 27th November 2022 
  • Mark your calendar, download the Nykaa and Nykaa Fashion app now and wish list your favourite picks for the season 

Mumbai (Maharashtra) [India]: The biggest sale extravaganza is here – bigger and better this year. Nykaa’s annual Pink Friday Sale commences on 21st November and is set to be a shopping celebration to remember with unbelievable steals and deals in both beauty and fashion! So if you don’t already have the two apps (Nykaa & Nykaa Fashion), this is your cue to download them now! We’re bringing you all the holiday beauty essentials — must-have makeup, skincare, and hair care, at whopping 50% off on top brands such as Lakme, Maybelline, Nykaa Cosmetics and Anomaly along with amazing gifts on purchase of luxe products from brands like MAC, Kiehls and Huda Beauty. If you are impressed with Beauty, let us tell you that, on Nykaa Fashion, products from international bestsellers, iconic collaborations, runway trends, and homegrown staples with over 2000+ participating brands are up to 75% off. Expect never-seen-before offers on RSVP, Twenty Dresses, Gajra Gang, Label Shaurya Sanadhya, Odette, Revolve, Ritu Kumar, Pipa Bella, Azai, and others.

With the widest selection of 100% authentic products from international bestsellers, iconic collaborations, runway trends, homegrown staples, free shipping and over 5000+ brands across beauty and fashion to choose from- this is one event you simply cannot and must not miss.


ON NYKAA BEAUTY: With jaw dropping discounts, budget buys and deals on global labels, we are ensuring that all our beauty needs are met with! Pamper yourself and your loved ones with treats across categories with up to a whopping 50% off on top brands — Lakme, Maybelline, Nykaa Cosmetics and Anomaly along with amazing gifts on purchase of luxe products from brands like MAC, Kiehls and Huda Beauty. To sweeten the deal, we have exciting price drops and flash sales every day, keeping you hooked! For example, on 23rd November, watch out for an epic buy-1-get-1 free deal on lipsticks – mix and match from among your favourite brands such as Lakme and Maybelline. For all you skincare lovers, you can get up to 40% off on your full CSMS routine – cleanser, sunscreen, moisturizer, and serum!

ON NYKAA FASHION: You know a sale is special when it brings you offers on brands you have never been able to save a dime on before!

Feel Global, Heart Local: with Revolve, I Saw It First at 80% off,  Little Mistress and Koton at up to 70% off, Lipsy and LC Waikiki at up to 50% off, Oxxo at up to 60% off and more

Hidden Heartland Pride: From #HiddenGems, brands such as Odette at flat 65% off, London Rag and Joules by Radhika at up to 60% off, Swtantra at up to 50% off, and more.

Feels like LUXE: What is Nykaa Fashion’s Pink Friday even if it doesn’t make long-time designer wear dreams come true? Well with brands like House of Ritu Kumar at up to 65% off, Mistry at Flat 55% off, Varnika Arora at up to 40% off, Masaba at up to 30% off and others trot your style with pride

Nykaa House of Brands: Get ready to feel spoiled as Nykaa’s house of brands have some of the most fetching deals. While fan favourite RSVP will be available at Flat 25% off Twenty Dresses will be available at 30% off on Day 1 & Day 2. Enjoy a first-time discount up to 60% on the first and last day of the sale on NYKD by Nykaa. Adorn these looks with Pipa Bella available at 65% featuring 100+ styles.

And lastly for the girl on a budget, Nykaa fashion curates full ensembles for you categorized under INR 499, INR 999 , INR1999 and INR2999/- Hot pieces available only during this magical time from Forever 21, Faballey, Van Heusen, Aurelia, Janasya, W, Soch, Truffle Collection (FTW), Accessorize London, Azai by NF, Carlton London, Zaveri Pearls & more (Jewelry)


Get ready to roll like a star this season as Janhvi Kapoor & Nykaa Cosmetics have got your back! For the first time ever, Nykaa Cosmetics unveils 3 Limited Edition Beauty Kits curated by Janhvi Kapoor – Handbag Heroes, Lip Wardrobe & Glam Squad. Designed to inspire women to recreate Janhvi’s signature makeup looks, these kits are a go-to pick for the wedding and party season and will be introduced as a special treat for Nykaa’s Pink Friday sale. And if you, like us, are in LOVE with her look, hop on to Nykaa Fashion as the youngest fashion icon and face of the brand takes you through all her top picks from RSVP, Twenty Dresses and Tann Trim.

Hit the Nykaa and Nykaa Fashion app and shop now.

About Nykaa:

Nykaa (FSN E-Commerce) was founded in 2012 by Indian entrepreneur Falguni Nayar with a vision of bringing inspiration and joy to people, everywhere, every single day. Derived from the Sanskrit word ‘Nayaka’, meaning one in the spotlight, Nykaa has emerged as one of India’s leading lifestyle-focused consumer technologies platforms. Since its launch, Nykaa expanded its product categories by introducing online platforms Nykaa Fashion, Nykaa Man, and Superstore. Delivering a comprehensive Omnichannel e-commerce experience, Nykaa offers over 4,500 brands and over 4.6 million product SKUs through its website and mobile applications. The Nykaa Guarantee ensures that products available at Nykaa are 100% authentic and sourced directly from the brand or authorized retailers.

About Nykaa Fashion:

Nykaa Fashion is the multi-brand e-commerce fashion offering from Nykaa, built on the pillars of premium curation and content, inspiring Indian customers to make the best choices for themselves. Nykaa Fashion is one of the fastest-growing fashion platforms in India and as of 2022, it houses 1600+ brands and 5.1 million+ SKUs across Women, Men, Kids, Luxe, and home categories to appeal to every consumer. The Nykaa Fashion website and app is focused on being ‘discovery-led’ and ‘high on style’ giving a chance to browse through the latest trends and collections, along with engaging content. It offers a large assortment of brands that include Indian and western wear, footwear, bags, jewellery, accessories, lingerie, athleisure, sleepwear, home décor, bath, bed, kitchen, and more. Nykaa Fashion has built a strong portfolio of nine consumer brands – Nykd by Nykaa, Gajra Gang, Pipa Bella, Twenty Dresses, Likha, RSVP, KICA, IYKYK, Twig & Twine and Gloot.

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